Are manufacturers’ efforts to improve their brands’ reputation really rewarded? The case of Japanese yogurt market
Are manufacturers’ efforts to improve their brands’ reputation really rewarded? The case of Japanese yogurt market
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制造商提高品牌声誉的努力真的得到了回报吗？
DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
Tomohito Kamai and Yuichiro Kanazawa
中科院分区：
文献类型：
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作者：
藤本隆弘・新宅純二郎・青島矢一編著;瀧澤弘和他14名著;川越敏司・小川一仁・佐々木俊一郎;川越敏司・瀧澤弘和・他6名;川越敏司;中田 啓之;Satoshi Kabe and Yuichiro Kanazawa;Tomohito Kamai and Yuichiro Kanazawa
