Influence of Philanthropy Donation on Competitive Advantage: From the Perspective of Corporate Social Capital
Influence of Philanthropy Donation on Competitive Advantage: From the Perspective of Corporate Social Capital
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DOI：
10.4156/jcit.vol5.issue8.26
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发表时间：
2010-10
期刊：
影响因子：
--
通讯作者：
Xueying Tian
中科院分区：
文献类型：
--
作者：
Xueying Tian
企业捐赠作为企业社会责任分担的一种有效方式，迅速兴起并成为一种趋势。在相关研究的基础上，构建了理论模型，分析了企业捐赠与企业竞争优势的关系。研究结果表明，捐赠目标、捐赠方式、捐赠金额、捐赠领域和选择的非营利组织这五个捐赠特征通过影响企业社会资本的三个维度来影响企业竞争优势。
As an effective way to share corporate social responsibility, corporate donation comes forth rapidly and has become a tendency. Based on the relative study, we construct the theoretical model and analyze the relationship between corporate donation and corporate competitive advantage. The results are listed that five donation characteristics, that is, donation aims, donation methods, donation sums, donation fields and selected non-profit organizations influence corporate competitive advantage by affecting three dimensions of corporate social capital.