“The contemporary, irreverent brand of youth with an independent streak”: BAT’s youth promotions in Myanmar
“The contemporary, irreverent brand of youth with an independent streak”: BAT’s youth promotions in Myanmar
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“具有独立气质的当代、不羁的青年品牌”：英美烟草在缅甸的青年促销活动
DOI：
10.1136/tc.2003.006585
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发表时间：
2004
期刊：
影响因子：
5.2
通讯作者：
S. Chapman
中科院分区：
文献类型：
--
作者：
S. Chapman
“英美烟草公司坚信儿童不应吸烟，吸烟只应针对了解吸烟风险的成年人。我们的集团公司支持并在全球范围内开展解决未成年人吸烟问题的计划，我们致力于与全球烟草行业的其他公司以及政府和非政府组织共同利用我们的资源和经验，帮助预防青少年吸烟。沿着的是另外两个最大的国际烟草集团--菲利普莫里斯国际公司和日本烟草国际公司--我们的集团公司在70多个国家资助和支持了130多个青少年预防吸烟（YSP）项目。...我们完全支持关于购买烟草产品的最低年龄的法律和法规，以及对违法零售商的惩罚。我们公司在全球的政策是不向18岁以下的任何人销售，如果特定国家的法律规定年龄更高，则不向18岁以下的任何人销售。BAT网站2003年11月
“British American Tobacco strongly believes children should not smoke, and smoking should only be for adults who understand the risks associated with it. Our Group companies support and run programmes worldwide tackling underage smoking, and we are committed to pooling our resources and experience globally with others in the tobacco industry—and with governments and NGOs—to help prevent youth smoking. Along with the other two largest international tobacco groups—Philip Morris International and Japan Tobacco International—our Group companies have funded and supported more than 130 Youth Smoking Prevention (YSP) programmes in more than 70 countries. ...We fully support laws and regulations on a minimum age for buying tobacco products, and penalties for retailers who break the law. Our company policy worldwide is not to market to anyone under 18 years old, or more if the law in a particular country sets the age higher.”—BAT website November 2003