Effects of Photographs in News-Magazine Reports on issue Perception

Effects of Photographs in News-Magazine Reports on issue Perception
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新闻杂志报道中的照片对问题认知的影响

DOI:
10.1207/s1532785xmep0103_2
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发表时间:
1999
期刊:
影响因子:
4.2
通讯作者:
S. Sargent
S. Sargent
中科院分区:
心理学2区
文献类型:
--
作者:
D. Zillmann;R. Gibson;S. Sargent

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两项相关研究调查了新闻杂志报道中照片的影响。一份报告讨论了农业经济学,重点是贫农和富农之间日益扩大的差距。另一份报告审查了游乐园的安全问题。这些报道要么没有照片,要么用一张照片来说明问题的一面(贫穷的农民,公园里的安全娱乐),要么用另一面(富裕的农民,公园里的事故),要么用两张照片来说明问题的两面(贫穷的和富裕的农民,公园里的安全娱乐和事故)。暴露后立即或10天确定问题感知。对农业经济的看法受到片面使用照片的强烈影响。特别是在延迟条件下,评估偏向于照片所暗示的方向。对公园安全的看法也受到了类似的影响,但只是受到了投影照片的影响。调查结果敦促平衡使用照片的多方面的问题报告。
The influence of photographs in news-magazine reports was investigated in two related studies. One report addressed the economics of farming and focused on the growing gap between poor and rich farmers. The other report examined safety at amusement parks. The reports featured either no photograph, a photograph exemplifying one side of the issue (poor farmers, safe fun at parks), the opposite side of the issue (rich farmers, accidents at parks), or two photographs exemplifying both sides of the issue (poor and rich farmers, safe fun and accidents at parks). Issue perception was ascertained immediately or 10 days after exposure. Perception of farming economics was strongly influenced by the one-sided use of photographs. In the delay condition especially, assessments were biased in the direction suggested by the photographs. The perception of park safety was similarly influenced, but only by the danger-projecting photograph. The findings urge the balanced use of photographs for multifaceted issue reports.
DOI: --
发表时间: 1996
期刊: --
影响因子: --
作者:
R. D. Kavanaugh;B. Zimmerberg;S. Fein
通讯作者: R. D. Kavanaugh;B. Zimmerberg;S. Fein