Implementing Strategies: The Strohhecker–Groessler Study and the Need for a New Way of Thinking

Implementing Strategies: The Strohhecker–Groessler Study and the Need for a New Way of Thinking
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实施策略:Strohhecker-Groessler 研究和新思维方式的需要

DOI:
10.1002/sres.2144
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发表时间:
2012
影响因子:
2.7
通讯作者:
M. Schwaninger
M. Schwaninger
中科院分区:
管理学4区
文献类型:
--
作者:
M. Schwaninger

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At the center of Strohhecker's and Groessler's contribution to this special issue is an experiment by which people's difficulties in implementing business strategies are examined. Social scientists would call it a ‘quasi-experiment' or ‘semi-experiment', which denotes a research design in which the allocation of members to groups is not randomized, and the independent variables are not manipulated by the researcher (Punch, 2005; Cooper and Schindler, 2011).