Memes as genre: A structurational analysis of the memescape
Memes as genre: A structurational analysis of the memescape
复制标题
作为流派的模因：模因景观的结构分析
作者：
Bradley E. Wiggins;Brett S. Bowers
网络模因的发展可以分为三类：可传播媒介、涌现模因和模因。我们认为，模因是重新混合，重复的信息，这是迅速传播的成员参与数字文化的目的是继续对话。我们知道，模因是从涌现模因发展而来的，我们将其定义为改变或重新混合的可传播媒体。我们改编并修改了Jenkins的术语“可传播媒体”，以指代原始或非模仿的消息。我们的分析受益于安东尼吉登斯的结构化理论，以帮助理解模因作为参与性数字文化的文物是如何创造的。我们对模因的类型发展展示了持续模因转换和数字文化成员参与的生成能力。我们使用结构化定位这些动态组件的二元结构的网络模因的核心。
A tenable genre development of Internet memes is introduced in three categories to describe memetic transformation: spreadable media, emergent meme, and meme. We argue that memes are remixed, iterated messages which are rapidly spread by members of participatory digital culture for the purpose of continuing a conversation. We understand that memes develop from emergent memes, which we define as altered or remixed spreadable media. We have adapted and modified Jenkins’ term “spreadable media” to refer to original or non-parodied messages. Our analysis benefits from the inclusion of Anthony Giddens’ structuration theory to aid in understanding how memes as artifacts of participatory digital culture are created. Our genre development of memes demonstrates the generative capacity for continued memetic transformation and for participation among members of digital culture. We use structuration to position these dynamic components as the core of a duality of structure for Internet memes.