The Sequential Choice Effect Adjusting the Effects of Promotions on Purchase of Hedonic Products

The Sequential Choice Effect Adjusting the Effects of Promotions on Purchase of Hedonic Products
复制标题

调节促销对享乐产品购买效果的顺序选择效应

DOI:
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发表时间:
2020
期刊:
Proceedings of the European Marketing Academy
影响因子:
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通讯作者:
Naoki Akamatsu
Naoki Akamatsu
中科院分区:
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文献类型:
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作者:
Akamatsu Naoki;Fukuda Reo;Naoki Akamatsu

文献摘要

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