Functional foods in Europe: consumer research, market experiences and regulatory aspects
Functional foods in Europe: consumer research, market experiences and regulatory aspects
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DOI：
10.1016/j.tifs.2006.12.006
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发表时间：
2007-01-01
影响因子：
15.3
通讯作者：
Scholderer, Joachim
中科院分区：
文献类型：
--
作者：
Bech-Larsen, Tino;Scholderer, Joachim
与美国和日本市场相比，欧洲功能性食品市场普遍欠发达，这一事实往往被归因于欧洲国家内部和之间的限制性和不一致的健康声明立法。随着欧洲议会对COM/2003/0424协调法规主要原则的二阅读，这种情况即将改变，本文综述了欧洲功能性食品使用健康声明的法规方面、消费者研究结果和营销策略，并指出新规例与市场经验及有关消费者对健康声称的反应的研究之间缺乏一致性。
The fact that the European markets for functional foods generally are less developed, compared to the US and the Japanese markets, has often been attributed to a restrictive and inconsistent health claim legislation in and between the European countries. With the European Parliament's second reading of the main principles of the harmonized regulation COM/2003/0424, this situation is about to change.This article reviews the regulatory aspects, the results of consumer research and the marketing strategies regarding the use of health claims for functional foods in Europe, and it comments on the lack of correspondence between the new regulation and the marketing experiences and research as regard consumer reactions to health claims.