Using humour to increase effectiveness of shameful health issue advertising: testing the effects of health worry level
Using humour to increase effectiveness of shameful health issue advertising: testing the effects of health worry level
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用幽默来提高可耻的健康问题广告的效果：测试健康担忧程度的影响
DOI：
10.1080/02650487.2017.1340864
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发表时间：
2018
影响因子：
6.7
通讯作者：
Hye Jin Yoon
中科院分区：
文献类型：
--
作者：
Hye Jin Yoon
摘要传播引起羞耻感的健康问题信息是一项具有挑战性的任务，因为羞耻感可能会导致退缩和回避应对，导致健康筛查和治疗的延迟。有了认知和情感缓冲的好处，使用幽默作为一种信息策略可能有助于增加应对方法。处理这些健康问题的现实世界广告活动一直使用幽默作为广告工具，并且由于缺乏健康传播中的幽默效果研究，这是一个有待探讨的话题。鉴于过去的研究发现健康担忧是健康行为的一个重要影响因素，个人的一般健康担忧水平的观众因素进行了调查。三项实验研究提供了证据，幽默有益于低健康担忧水平的个人在较低的羞耻感和高健康担忧水平的个人在较高的羞耻感。理论和实践的影响提供了研究结果的意义。
ABSTRACT Communicating shame-inducing health issue information is a challenging task as the feelings of shame might elicit withdrawal and avoidance coping, leading to delay in health screening and treatment. With the cognitive and emotional buffering benefits, using humour as a message strategy might help increase approach coping. Real-world ad campaigns dealing with these health issues have been using humour as an advertising tool, and with the lack of humour effects research in health communication, this is a pending topic to pursue. Given that past studies have found health worry to be a significant contributing factor in health behaviours, the audience factor of the individual's general health worry level is investigated. Three experimental studies provide evidence to humour benefitting low health-worry-level individuals in lower shame contexts and high health-worry-level individuals in higher shame contexts. Theoretical and practical implications provide the significance of the findings.
乳腺癌担忧和筛查：一些前瞻性数据。
DOI：
10.1037//0278-6133.15.6.430
发表时间：
1996
期刊：
Health psychology : official journal of the Division of Health Psychology, American Psychological Association
影响因子：
--
作者：
McCaul,KD;Schroeder,DM;Reid,PA
通讯作者：
Reid,PA
少报敏感行为：年轻女性愿意举报堕胎的案例。
DOI：
10.1037//0278-6133.18.1.37
发表时间：
1999
期刊：
Health psychology : official journal of the Division of Health Psychology, American Psychological Association
影响因子：
--
作者：
Smith,LB;Adler,NE;Tschann,JM
通讯作者：
Tschann,JM
男同性恋/双性恋男性接受艾滋病毒检测和接受抗逆转录病毒治疗的决定：对二级预防工作的影响。
DOI：
10.1097/00042560-199602010-00006
发表时间：
1996
期刊：
Journal of acquired immune deficiency syndromes and human retrovirology : official publication of the International Retrovirology Association
影响因子：
--
作者：
Stall,R;Hoff,C;Coates,TJ;Paul,J;Phillips,KA;Ekstrand,M;Kegeles,S;Catania,J;Daigle,D;Diaz,R
通讯作者：
Diaz,R