Attention, Attitude, and Behavior
Attention, Attitude, and Behavior
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注意力、态度和行为
作者：
S. Moon
本研究以2004年总统大选的新闻内容分析和调查数据为基础，探讨了第二层次议程设置与投票之外的各种政治参与之间的理论联系。本研究采用效应层次模型，检验了C（认知）-A（情感）-B（行为）的序列：对总统候选人的新闻关注在公众中产生了第二级的“情绪设置效应”（C）;反过来，“情绪设置效应”引发了对候选人的强烈态度（A）;最后，强烈的态度导致了各种类型的政治参与（B）。结构模型中的每个直接效应都是显著的。议程设置对政治参与的间接影响和总体影响都很显著。作为假设，媒体使用和政治参与之间的中介作用的设置效果。
Based on news content analysis and survey data from the 2004 presidential election, this study examines the theoretical link between second-level agenda setting and various types of political participation beyond mere voting. Using the hierarchy-of-effects model, this study tested the sequence of C(cognitive)-A(affective)-B(behavior): News attention to presidential candidates creates second-level agenda-setting effects among the public (C); in turn, agenda-setting effects trigger strong attitudes toward candidates (A); and finally, strong attitudes lead to various types of political participation (B). Every direct effect in the structural model was significant. Indirect and total effects of agenda setting for political participation were all found to be significant. As hypothesized, agenda-setting effects operated as a mediator between media use and political participation.