A Review of: Perloff, R. M. (2003). “The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (2nd ed.)”
A Review of: Perloff, R. M. (2003). “The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (2nd ed.)”
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评论：Perloff, R. M. (2003)“说服的动力：21 世纪的沟通和态度（第 2 版）”
DOI：
10.1080/10810730500228987
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发表时间：
2005
影响因子：
4.4
通讯作者：
M. Mattson
中科院分区：
文献类型：
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作者：
M. Mattson
一开始，人们可能会像我一样感到奇怪，为什么要为一本专门研究和实践说服的书撰写评论，而这本书是一本专门研究健康传播的学术和时事的杂志？然而，在同意接受挑战并深入研究迈克尔·佩洛夫的《说服的动力：21世纪的沟通与态度》之后，我不断被提醒，关于健康的沟通可以是一种说服的练习。无论是关于公民健康保险偏好的政策辩论（Koch，1998）还是HIV检测顾问建议欺骗性信息以鼓励他或她的客户进行更安全的性行为（参见Mattson & Roberts，2001），健康传播通常涉及说服。Perloff似乎敏锐地意识到医疗保健作为一个普遍的说服背景，因为他提供了当前的例子，是相关的学生，教师和学者的健康一致在他的书。此外，Perloff兑现了他在序言中的承诺，即考虑“说服理论在许多背景下的应用，从广告到政治到身体健康”（第4页）。事实上，他对健康背景的处理似乎掩盖了其他两个背景，政治和广告，这当然可以而且确实在某种程度上被归入健康背景。因此，总的来说，这个说服理论，研究，问题和背景的调查为学生，研究人员或健康从业者提供了有用的补充资源。Perloff提出了一个非常主流的，传统的处理说服，然而，掩盖了替代，更现代的方法提供的修辞，批判理论和女权主义。
One might initially wonder, as I did, why review a book primarily devoted to the study and practice of persuasion for a journal devoted to the scholarship and current issues of health communication? After agreeing to undertake the challenge and delving into Michael Perloff ’s The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, however, I was constantly reminded that communicating about health can be an exercise in persuasion. Whether policy debates about citizens’ health insurance preferences (Koch, 1998) or an HIV test counselor suggesting a deceptive message to encourage his or her client to practice safer sex (see Mattson & Roberts, 2001), health communication often involves persuasion. Perloff seems to be keenly aware of health care as a pervasive persuasion context as he provides current examples that are relevant to students, teachers, and scholars of health consistently throughout his book. Further, Perloff makes good on his introductory promise to consider ‘‘applications of persuasion theories to a host of contexts, ranging from advertising to politics to physical health’’ (p. 4). Actually, his treatment of health contexts seems to overshadow the other two contexts, politics and advertising, which certainly could and do become somewhat subsumed into the health context. Thus, overall, this survey of persuasion theories, research, issues, and contexts offers a useful supplementary resource for students, researchers, or practitioners of health. Perloff presents a very mainstream, traditional treatment of persuasion, however, that obscures alternative, more contemporary approaches offered by rhetoric, critical theory, and feminism.
DOI：
--
发表时间：
1984-03
期刊：
--
影响因子：
--
作者：
R. Cialdini
通讯作者：
R. Cialdini