Voters, MySpace, and YouTube
Voters, MySpace, and YouTube
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选民、MySpace 和 YouTube
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发表时间：
2008
期刊：
影响因子：
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通讯作者：
Vassia Gueorguieva
中科院分区：
文献类型：
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作者：
Vassia Gueorguieva
MySpace和YouTube以简单但重要的方式影响了竞选活动。这些社交网站被相当一部分美国投票年龄人口使用，代表着主要由用户驱动的下一代互联网。它们创造了一些好处，比如以低成本或零成本增加候选人曝光的可能性，为不太知名的候选人提供一个可行的渠道来泄露他们的信息，以及允许竞选活动筹集捐款并在网上招募志愿者。除了这些好处，YouTube和MySpace还给竞选工作人员带来了一系列新的挑战，其中最重要的是竞选团队对候选人形象和信息的控制程度降低，这对选举结果至关重要。本文讨论了这些好处和挑战，以及YouTube和MySpace对2006年大选和未来竞选活动的影响。
MySpace and YouTube have affected election campaigns in simple, but significant, ways. These social networking sites, which are used by a substantial segment of the U.S. voting age population, represent the next Internet generation, which is primarily user driven. They have created benefits such as increasing the potential for candidate exposure at a low cost or no cost, providing lesser known candidates with a viable outlet to divulge their message, and allowing campaigns to raise contributions and recruit volunteers online. In conjunction with these benefits, YouTube and MySpace have also posed a new set of challenges to campaign staff, the most important of which is the reduced level of control that campaigns have over the image and message of the candidate, which is of critical importance to election outcomes. This article discusses these benefits and challenges and the influence of YouTube and MySpace on the 2006 election and future campaigns.