Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review
Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review
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DOI：
10.1007/s12160-011-9308-7
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发表时间：
2012-02-01
影响因子：
3.8
通讯作者：
Updegraff, John A.
中科院分区：
文献类型：
--
作者：
Gallagher, Kristel M.;Updegraff, John A.
信息框架一直是健康传播研究的一个重要焦点，然而先前的元分析发现，使用框架来增加健康信息的说服力的支持有限。（态度、意图或行为）。从94个同行评审的研究中确定了189个效应量，发表的研究比较了收益框架信息和损失框架信息的说服力。收益框架信息比损失框架信息更有可能鼓励预防行为（r = 0.083，p = 0.002），特别是预防皮肤癌、戒烟和体育锻炼。没有发现框架的效果时，说服的态度/意图进行评估，或在研究中鼓励detection.Gain-framed信息似乎更有效地促进预防行为比损失框架的信息。研究应该检查丢失框架信息最有效的环境，以及介导框架对行为影响的过程。
Message framing has been an important focus in health communication research, yet prior meta-analyses found limited support for using framing to increase persuasiveness of health messages.This meta-analysis distinguished the outcomes used to assess the persuasive impact of framed messages (attitudes, intentions, or behavior).One hundred eighty-nine effect sizes were identified from 94 peer-reviewed, published studies which compared the persuasive impact of gain- and loss-framed messages.Gain-framed messages were more likely than loss-framed messages to encourage prevention behaviors (r = 0.083, p = 0.002), particularly for skin cancer prevention, smoking cessation, and physical activity. No effect of framing was found when persuasion was assessed by attitudes/intentions or among studies encouraging detection.Gain-framed messages appear to be more effective than loss-framed messages in promoting prevention behaviors. Research should examine the contexts in which loss-framed messages are most effective, and the processes that mediate the effects of framing on behavior.