Exposure to Cannabis Marketing in Social and Traditional Media and Past-Year Use Among Adolescents in States With Legal Retail Cannabis
Exposure to Cannabis Marketing in Social and Traditional Media and Past-Year Use Among Adolescents in States With Legal Retail Cannabis
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DOI：
10.1016/j.jadohealth.2019.08.024
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发表时间：
2020-02-01
影响因子：
7.6
通讯作者：
Moreno, Megan A.
中科院分区：
文献类型：
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作者：
Whitehill, Jennifer M.;Trangenstein, Pamela J.;Moreno, Megan A.
目的：本研究的目的是调查在大麻合法化的州青少年自我报告的大麻销售暴露及其与过去一年大麻使用的关联。方法：我们对居住在四个拥有合法零售大麻供成人使用的州的469名15-19岁的青少年进行了横断面在线小组调查。青少年自我报告曾在社交媒体或传统媒体(即户外或印刷媒体)上销售大麻，并在过去一年中使用大麻。结果：暴露于Facebook、Twitter和Instagram上的大麻营销与过去一年使用大麻的几率增加相关，分别为96%(95%可信区间：15%-234%)、88%(95%可信区间：11%-219%)和129%(95%可信区间：32%-287%)。每增加一个青少年报告暴露的社交媒体平台，过去一年使用大麻的几率增加48%(95%可信区间：16%-87%)。结论：尽管限制在社交媒体上发布大麻广告，但青少年通过社交媒体接触到大麻营销，这种暴露与最近使用大麻有关。各国应考虑进一步规范社交媒体上的大麻销售。(C)2019年青少年健康与医学学会。版权所有。
Purpose: The objective of this study was to examine adolescents' self-reported exposure to cannabis marketing in states with legalized cannabis and its association with past-year cannabis use.Methods: We conducted a cross-sectional, online panel survey of 469 adolescents aged 15-19 years residing in four states with legal retail cannabis for adult use. Adolescents self-reported exposure to cannabis marketing on social or traditional media (i.e., outdoor or print) and past-year cannabis use. Logistic regression generated estimated odds of youths' past-year cannabis use by marketing exposure after adjusting for demographic factors and cannabis-related social norms.Results: Exposure to cannabis marketing on Facebook, Twitter, and Instagram was associated with increased odds of past-year cannabis use of 96% (95% confidence interval [CI]: 15%-234%), 88% (95% CI: 11%-219%), and 129% (95% CI: 32%-287%), respectively. Odds of past-year cannabis use increased by 48% (95% CI: 16%-87%) with each additional social media platform where adolescents reported exposure.Conclusions: Despite restrictions that prohibit cannabis advertising on social media, adolescents are exposed to cannabis marketing via social media, and this exposure is associated with recent cannabis use. States should consider further regulation of cannabis marketing on social media. (C) 2019 Society for Adolescent Health and Medicine. All rights reserved.