Capitalizing intimacy
Capitalizing intimacy
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利用亲密关系
DOI：
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发表时间：
2018
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影响因子：
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通讯作者：
Tobias Raun
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作者：
Tobias Raun
本文是我之前研究的重新发展，描述了跨性别视频博客的媒体类型以及通过跨性别视频博客进行的社区建设。我以目前最著名的视频博主之一、加拿大人 Julie Van Vu 为中心，研究了跨性别视频博客的新形式，这些形式以前所未有的程度拥抱赚钱/自我商品化。在这里，行动主义/倡导与明确的自我商品化共存并经历了这种过程。借鉴现有研究，我探讨了 Vu 作为 YouTube 平台内的微名人的机制和特征。我提出“亚文化微名人”的概念，以细微差别、多样化和具体化微名人作为一种概念和实践。文章从微名人的概念和特征出发，又重新发展了“情感劳动”。微名人被期望从事各种劳动，其中许多劳动耗费时间和精力，但不一定能带来经济利润。小名人必须表现出可接近性、可用性、存在感和联系性——也许最重要的是真实性——所有这些都以某种形式的亲密关系为前提和依赖。我认为，亲密关系作为一种流派和资本，深深植根于小名人的策略、动力和情感劳动中。亲密关系对于视频的形式和内容以及创作者和观众之间的关系来说是一个重要且必要的标志。此外，亲密关系是社交媒体中的一种重要货币。因此，亲密关系可以通过多种交叉方式加以利用，例如用于金钱目的、社会认可以及作为宣传工作的工具。本文通过重新发展与情感劳动和亲密关系有关的小名人的概念，分析这些在跨性别视频博客的新形式中如何发挥作用，为 YouTube 上的现有研究做出了贡献。
This article is a redevelopment of my previous studies, characterizing the media genre of – and community building through – transgender video blogging. Focusing on one of the most famous video bloggers at the moment, the Canadian Julie Van Vu, I investigate new forms of transgender vlogging that embrace money making/self-commodification in a degree not seen before. Here, activism/advocacy co-exists with and goes through an explicit self-commodification. Drawing on existing research, I explore the mechanisms and characteristics of Vu as a micro-celebrity within YouTube as a platform. I suggest the concept of ‘subcultural microcelebrity’ to nuance, diversify and specify micro-celebrity as a concept and a practice. The article departs from – but also redevelops – the concept and characteristics of micro-celebrity to specify the ‘affective labour’. Micro-celebrities are expected to perform various kinds of labour, many of which are time and energy consuming but not necessarily economically profitable. Micro-celebrities must signal accessibility, availability, presence, and connectedness – and maybe most importantly authenticity – all of which presuppose and rely on some form of intimacy. I propose that intimacy as genre and as capital is deeply ingrained in the strategies, dynamics and affective labour of micro-celebrities. Intimacy is an important and necessary signifier in relation to both the form and content of the videos and the relation between the creators and their audience. Furthermore, intimacy works as an important currency within social media; thus, intimacy can be capitalized in manifold and intersecting ways, for example, for monetary purposes, social recognition and as a tool in advocacy work. The article hereby contributes to existing research on YouTube by redeveloping the concept of micro-celebrity in relation to affective labour and intimacy, analysing how these play out in new forms of transgender vlogging.