Receptivity to tobacco advertising and promotions among young adolescents as a predictor of established smoking in young adulthood
Receptivity to tobacco advertising and promotions among young adolescents as a predictor of established smoking in young adulthood
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DOI：
10.2105/ajph.2005.070359
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发表时间：
2007-08-01
影响因子：
12.7
通讯作者：
Pierce, John P.
中科院分区：
文献类型：
--
作者：
Gilpin, Elizabeth A.;White, Martha M.;Pierce, John P.
目标。我们调查了青少年时期对烟草广告和促销的接受程度是否可以预测 6 年后青少年吸烟的情况。方法。 3 年后和 6 年后，对从 1993 年和 1996 年版本的加州烟草调查中抽取的两个纵向青少年队列进行了跟踪。基线时，青少年年龄为 12 至 15 岁，并且没有长期吸烟。结果测量是在最终随访时确定吸烟情况。对香烟广告和促销的接受度与人口统计和其他变量一起纳入多元逻辑回归分析。结果。 1993年至1999年队列的成员在随访时确定吸烟的比率（21.0%）显着高于1996年至2002年队列的成员（15.6%）。然而，在这两个队列中，拥有最喜欢的香烟广告以及拥有或愿意使用烟草促销品显示出未来成人吸烟的调整后几率几乎相同（分别为 1.46 和 1.84）。结论。尽管控烟工作在减少青少年吸烟方面取得了成功，但烟草营销仍然对青少年是否在成年后（18-21 岁）成为老烟民具有重要影响。
Objectives. We investigated whether receptivity to tobacco advertising and promotions during young adolescence predicts young adult smoking 6 years later.Methods. Two longitudinal cohorts of adolescents drawn from the 1993 and 1996 versions of the California Tobacco Surveys were followed 3 and 6 years later. At baseline, adolescents were aged 12 to 15 years and were not established smokers. The outcome measure was established smoking at final follow-up. Receptivity to cigarette advertising and promotions was included in a multivariate logistic regression analysis along with demographic and other variables.Results. The rate of established smoking at follow-up was significantly greater among members of the 1993 through 1999 cohort (21.0%) than among members of the 1996 through 2002 cohort (15.6%). However, in both cohorts, having a favorite cigarette advertisement and owning or being willing to use a tobacco promotional item showed nearly identical adjusted odds of future adult smoking (1.46 and 1.84, respectively).Conclusions. Despite the success of tobacco control efforts in reducing youth smoking, tobacco marketing remains a potent influence on whether young adolescents become established smokers in young adulthood (18-21 years of age).