Toward the data-driven dissemination of findings from psychological science.
Toward the data-driven dissemination of findings from psychological science.
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DOI：
10.1037/amp0000721
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发表时间：
2020-11
期刊：
影响因子：
--
通讯作者：
Aarons GA
中科院分区：
文献类型：
--
作者：
Purtle J;Marzalik JS;Halfond RW;Bufka LF;Teachman BA;Aarons GA
当心理科学的公共卫生影响被清楚地、令人信服地传播给能够据此采取行动的受众时，它就会最大限度地发挥作用。传播研究可以产生有助于实现这一目标的知识，但在实施科学领域对传播的研究不足。因此，传播策略的设计通常是由轶事而不是证据驱动的，因此往往是无效的。我们通过综合消费者心理学的关键理论和发现，并详细介绍了一种“数据驱动传播”的新研究方法，来解决这个问题。该方法有三个部分：1)形成性受众研究，表征受众对干预的认识、采用和态度，以及接收信息的偏好；2)受众细分研究，确定受众中有意义的子群体，为传播策略的定制提供信息；3)传播有效性研究，确定最有效的策略。然后，以美国心理协会（2017）的《成人创伤后应激障碍（PTSD）治疗临床实践指南》作为案例研究来说明这种方法。数据来自2018-2019年对治疗成人创伤后应激障碍的apa会员持牌心理学家的调查（n= 407，反应率= 29.8%）。我们提出了对指南的认识、态度和采用的调查结果，并发现在经常使用和不经常使用临床实践指南的心理学家之间，这些领域存在显著差异。最后，我们讨论了传播研究和实践的未来发展方向。
The public health impact of psychological science is maximized when it is disseminated clearly and compellingly to audiences who can act on it. Dissemination research can generate knowledge to help achieve this, but dissemination is understudied in the field of implementation science. As a consequence, the designs of dissemination strategies are typically driven by anecdote, not evidence, and are thus often ineffective. We address this issue by synthesizing key theory and findings from consumer psychology and detailing a novel research approach for “data-driven dissemination.” The approach has three parts: 1) formative audience research, which characterizes an audience’s awareness about, adoption of, and attitudes towards an intervention, as well as preferences for receiving information about it, 2) audience segmentation research, which identifies meaningful sub-groups within an audience to inform the tailoring of dissemination strategies, and 3) dissemination effectiveness research, which determines the strategies that are most effective. This approach is then illustrated using the dissemination of the American Psychological Association’s (2017) Clinical Practice Guideline for the Treatment of Post-Traumatic Stress Disorder (PTSD) in Adults as a case study. Data are presented from a 2018–2019 survey of licensed APA-member psychologists who treat adults with PTSD (n= 407, response rate= 29.8%). We present survey findings on awareness about, attitudes towards, and adoption of the guideline and find significant differences across these domains between psychologists who do and do not regularly use clinical practice guidelines. We conclude by discussing future directions to advance dissemination research and practice.
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DOI：
10.1016/0749-5978(91)90020-t
发表时间：
1991-12-01
影响因子：
4.6
作者：
AJZEN, I
通讯作者：
AJZEN, I
DOI：
10.1073/pnas.1218772110
发表时间：
2013-04-09
影响因子：
11.1
作者：
Kosinski, Michal;Stillwell, David;Graepel, Thore
通讯作者：
Graepel, Thore
影响因子：
8.2
作者：
Hirsh, Jacob B.;Kang, Sonia K.;Bodenhausen, Galen V.
通讯作者：
Bodenhausen, Galen V.
影响因子：
4.8
作者：
Aalberg, Toril;van Aelst, Peter;Curran, James
通讯作者：
Curran, James
影响因子：
9
作者：
Breslin, C;Li, S;Sdao-Jarvie, K
通讯作者：
Sdao-Jarvie, K