Fear on the networks: analyzing the 2014 Ebola outbreak
Fear on the networks: analyzing the 2014 Ebola outbreak
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DOI：
10.26633/rpsp.2017.134
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发表时间：
2017-01-01
影响因子：
2.6
通讯作者：
de Cosio, Gerardo
中科院分区：
文献类型：
--
作者：
D'Agostino, Marcelo;Mejia, Felipe;de Cosio, Gerardo
2014年埃博拉疫情期间，信息通过多个平台传播，包括社交网络和互联网搜索引擎。本报告分析了 2014 年 3 月至 11 月期间的 Twitter 推文、Facebook 帖子和 Google 趋势以及其他一些互联网资源。了解埃博拉疫情期间的讨论类型、社会行为、表达的感受和共享的信息可以帮助卫生组织改善沟通干预措施，避免在突发卫生事件期间出现错误信息和恐慌。总共，6 422 170 条推文、83 个 Facebook 帖子和 Google 搜索趋势与 63 个按时间顺序排列的埃博拉相关事件进行了整合。导致使用#ebola 的推文激增的事件与新感染病例或疾病进入新地理区域有关。大多数推文都是对新闻机构和官方卫生组织提供的信息的转发。与新感染和死亡相关的事件似乎与表达恐惧的词语增加有关。谷歌的结果与 Twitter 和 Facebook 的结果一致。来自社交媒体活动的数据可用于形成有关公众在公共卫生事件期间如何反应和行为的假设，从而促使卫生组织采取新的沟通干预策略。此外，围绕某个主题的活动激增可以用作一种监视技术，向卫生当局发出可能正在爆发疫情的信号。还建议最常与公众接触的新闻机构考虑将健康专家的内容审查作为其健康传播过程的一部分。
During the 2014 Ebola outbreak, information spread via multiple platforms, including social networks and Internet search engines. This report analyzes Twitter tweets, Facebook posts, and Google trends, as well as several other Internet resources, from March - November 2014. Understanding the types of discussions, social behaviors, feelings expressed, and information shared during the Ebola outbreak can help health organizations improve communication interventions and avert misinformation and panic during health emergencies.In all, 6 422 170 tweets, 83 Facebook posts, and Google search trends were integrated with 63 chronological Ebola-related events. Events that prompted a surge in tweets using #ebola were related to new cases of infection or the entry of the disease into a new geographic area. Most tweets were re-tweets of information provided by news agencies and official health organizations. Events related to new infections and deaths seemed to correlate with an increase of words that express fear. Google results concurred with Twitter and Facebook.Data from social media activity can be used to form hypotheses about how the public responds to and behaves during public health events, prompting health organizations to adopt new strategies for communications interventions. Furthermore, a spike in activity around a topic can be used as a surveillance technique to signal to health authorities that an outbreak may be underway. It is also recommended that news agencies, which engage with the public most often, consider content review by health experts as part of their health communications process.