Review: A Cognitive-Affective Model of Organizational Communication for Designing IT

Review: A Cognitive-Affective Model of Organizational Communication for Designing IT
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DOI:
10.2307/3250931
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发表时间:
2001-06
期刊:
MIS Q.
影响因子:
--
通讯作者:
Dov Te’eni
Dov Te’eni
中科院分区:
其他
文献类型:
--
作者:
Dov Te’eni

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有几种理论可以用来描述管理者是如何选择沟通媒介的。然而,当前的技术不仅可以影响我们的交流方式,还可以影响我们交流的内容。因此,对于通信支持系统的设计者来说,问题变得更加广泛:应该如何设计技术,通过改变信息本身的媒介和属性来使通信更有效?这个问题的答案需要从目前对传播媒介的关注转向评估媒介和信息形式之间的平衡的观点。还需要更仔细地研究交流过程,以便更准确地确定计算机支助的任何潜在领域。本文为一种新的组织传播模式提供了基础工作,并利用它对现有研究进行了回顾,并对未来的研究和发展提出了方向。从行动、关系和选择的关键方面开始,开发了一个关于人们如何沟通的综合模型。该模式包含三个基本因素:(1)交际过程的输入(任务、发送者-接受者距离、特别强调跨文化交际的交际价值观和规范);(2)交际的认知-情感过程;(3)交际对行为和关系的影响。将这些因素结合在一起的粘合剂是一套旨在降低沟通复杂性的沟通策略。该模型提供了关系与行动、认知与情感、信息与媒介之间的平衡。这种平衡在以前的工作中一直缺乏,我们认为它反映了组织中沟通行为的更现实的图景。由该模型产生的一组命题为研究沟通过程及其输入和输出设定了议程。此外,这种指导行为的机制的知识被用来展示为未来的通信支持系统开发设计原则的潜力。
There are several theories available to describe how managers choose a medium for communication. However, current technology can affect not only how we communicate but also what we communicate. As a result, the issue for designers of communication support systems has become broader: how should technology be designed to make communication more effective by changing the medium and the attributes of the message itself? The answer to this question requires a shift from current preoccupations with the medium of communication to a view that assesses the balance between medium and message form. There is also a need to look more closely at the process of communication in order to identify more precisely any potential areas of computer support. This paper provides the spadework for a new model of organizational communication, and uses it to review existing research, as well as to suggest directions for future research and development. Beginning with the crucial aspects of action, relationship, and choice, an integrated model of how people communicate is developed. This model incorporates three basic factors: (1) inputs to the communication process (task, sender-receiver distance, and values and norms of communication with a particular emphasis on inter-cultural communication); (2) a cognitive-affective process of communication; and (3) the communication impact on action and relationship. The glue that bonds these factors together is a set of communication strategies aimed at reducing the complexity of communication. The model provides a balance between relationship and action, between cognition and affect, and between message and medium. Such a balance has been lacking in previous work, and we believe it reflects a more realistic picture of communication behavior in organizations. A set of propositions generated from the model sets an agenda for studying the communication process as well as its inputs and outputs. Furthermore, this knowledge of the mechanisms that guide behavior is used to demonstrate the potential for developing design principles for future communication support systems.