"Facts, Not Fear": Negotiating Uncertainty on Social Media During the 2014 Ebola Crisis

"Facts, Not Fear": Negotiating Uncertainty on Social Media During the 2014 Ebola Crisis
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DOI:
10.1177/1075547016655546
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发表时间:
2016-08-01
影响因子:
9
通讯作者:
Tully, Melissa
Tully, Melissa
中科院分区:
人文科学2区
文献类型:
--
作者:
Dalrymple, Kajsa E.;Young, Rachel;Tully, Melissa

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对许多政府组织的信任度很低,在埃博拉等新兴传染病爆发期间,这为沟通创造了一个具有挑战性的环境。在对2014-2015年埃博拉疫情期间的1,010条推文和4条Twitter聊天进行的主题分析中,我们发现疾病控制和预防中心强调组织能力,现存协议和传播事实来管理公众恐惧。我们认为,在快速变化的情况下强调确定性,使组织容易受到准备不足或混淆的指控。我们的研究结果也说明了在线参与的有争议的定义,特别是在健康危机期间。
Trust in many government organizations is low, creating a challenging environment for communication during outbreaks of emerging infectious diseases, like Ebola. In a thematic analysis of 1,010 tweets and four Twitter chats during the 2014-2015 Ebola outbreak, we found that the Centers for Disease Control and Prevention emphasized organizational competence, extant protocol, and facts about transmission to manage public fear. We argue that an emphasis on certainty in a rapidly changing situation leaves organizations vulnerable to charges of unpreparedness or obfuscation. Our results also speak to the contested definition of engagement online, particularly during health crises.