Antivaccination activists on the world wide web
Antivaccination activists on the world wide web
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DOI：
10.1136/adc.87.1.22
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发表时间：
2002-07-01
影响因子：
5.2
通讯作者：
Leask, J
中科院分区：
文献类型：
--
作者：
Davies, P;Chapman, S;Leask, J
目的：确定在万维网上找到反疫苗网站的可能性，并描述其明确的主张和修辞诉求。方法：使用“疫苗接种”和“免疫”，检查在七个主要搜索引擎上显示的前10个网站。详细检查b谷歌上100个反疫苗网站的内容。结果：43%的网站是反疫苗的（谷歌的前10个都是）。主要的修辞诉求涉及反疫苗论点的科学真实性的主题；与寻求保护孩子免受伤害的父母建立良好关系；以及医生、制药行业和政府之间的勾结，否认疫苗的危害。结论：父母很有可能会在万维网上遇到精心制作的反疫苗材料。事实反驳策略本身不太可能对抗塑造这些网站的高度修辞诉求。
Aims: To determine the likelihood of finding an antivaccination site on the world wide web and to characterise their explicit claims and rhetorical appeals.Methods: Using "vaccination" and "immunisation", examining the first 10 sites displayed on seven leading search engines. Detailed examination of content of 100 antivaccination sites found on Google.Results: 43% of websites were antivaccination (all of the first 10 on Google). Main rhetorical appeals involve themes of the scientific veracity of antivaccination argument; rapport with parents seeking to protect their children from harm; and alleged collusion between doctors, the pharmaceutical industry, and government to deny vaccine harm.Conclusions: There is a high probability that parents will encounter elaborate antivaccination material on the world wide web. Factual refutational strategies alone are unlikely to counter the highly rhetorical appeals that shape these sites.