General Strategy Concepts and the Ecology of Strategy Discourses: A Systemic-Discursive Perspective
General Strategy Concepts and the Ecology of Strategy Discourses: A Systemic-Discursive Perspective
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一般战略概念和战略话语生态：系统话语视角
DOI：
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发表时间：
2007
期刊：
影响因子：
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通讯作者：
D. Seidl
中科院分区：
文献类型：
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作者：
D. Seidl
Drawing on Wittgenstein, Lyotard and Luhmann the article develops a systemic-discursive perspective on the field of strategy and the respective role of general strategy concepts. The perspective suggests that the field of strategy should not be conceptualized as a unified field but rather as fragmented into a multitude of autonomous discourses. Owing to their autonomy, no transfer of strategy concepts across different discourses is possible. Instead, every single strategy discourse can merely construct its own discourse-specific concepts. Different discourses, however, draw on the same strategy labels, which leads to ‘productive misunderstandings’ (Teubner). On the basis of the particular perspective advanced here, the entire field of strategy is re-described as an ecology of strategy discourses.
