Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status

Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status
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DOI:
10.1017/s1368980007001231
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发表时间:
2008-09-01
影响因子:
3.2
通讯作者:
Dovey, Terence M.
Dovey, Terence M.
中科院分区:
医学3区
文献类型:
--
作者:
Halford, Jason C. G.;Boyland, Emma J.;Dovey, Terence M.

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Objective: To investigate the effect of television food advertising on children's food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion.Design: The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm.Setting: The study was conducted in Liverpool, UK.Subjects: Fifty-nine children (32 male, 27 female) aged 9-11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB).Results: Exposure to food adverts produced substantial and significant increases in energy intake in all children (P