Promoting Healthy Workplaces by Building Cultures of Health and Applying Strategic Communications
Promoting Healthy Workplaces by Building Cultures of Health and Applying Strategic Communications
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DOI：
10.1097/jom.0000000000000629
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发表时间：
2016-02-01
影响因子：
3.2
通讯作者：
Freundlich, Naomi
中科院分区：
文献类型：
--
作者：
Kent, Karen;Goetzel, Ron Z.;Freundlich, Naomi
目的：本研究的目的是确定雇主发起的健康促进计划的关键成功要素。方法：我们进行了最新的文献综述，与主题专家进行了讨论，并走访了9家拥有示范计划的公司，以审查当前工作场所健康促进计划的最佳和有前途的做法。结果：最佳做法包括建立健康文化和使用战略沟通。促进健康文化的关键要素是领导承诺、社会和自然环境支持以及员工参与。战略沟通旨在教育、激励、营销产品并建立信任。它们是量身定做的、有针对性的、多渠道的、双向的，具有最佳的时机、频率和地点。结论：需要做出更多努力，从那些建立了健康文化和优秀沟通战略的雇主那里传播经验教训，并在工作场所更广泛地应用这些见解。
Objective:The aim of the study was to identify key success elements of employer-sponsored health promotion (wellness) programs.Methods:We conducted an updated literature review, held discussions with subject matter experts, and visited nine companies with exemplary programs to examine current best and promising practices in workplace health promotion programs.Results:Best practices include establishing a culture of health and using strategic communications. Key elements that contribute to a culture of health are leadership commitment, social and physical environmental support, and employee involvement. Strategic communications are designed to educate, motivate, market offerings, and build trust. They are tailored and targeted, multichanneled, bidirectional, with optimum timing, frequency, and placement.Conclusions:Increased efforts are needed to disseminate lessons learned from employers who have built cultures of health and excellent communications strategies and apply these insights more broadly in workplace settings.