The BJP’s Fragile Mandate: Modi and Vote Mobilizers in the 2014 General Elections
The BJP’s Fragile Mandate: Modi and Vote Mobilizers in the 2014 General Elections
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印度人民党的脆弱使命:2014 年大选中的莫迪和投票动员者
DOI:
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发表时间:
2014
期刊:
影响因子:
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通讯作者:
S. Ostermann
中科院分区:
文献类型:
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作者:
Pradeep K. Chhibber;S. Ostermann
It has become commonplace to attribute the BJP’s victory in the 2014 Indian general elections to Narendra Modi. In this article we unravel the Modi effect and argue that Modi’s success is tied to his ability to attract ‘vote mobilizers’—individuals who campaign for the party—to the BJP. In 2014, the BJP had more mobilizers than any other party. The BJP also had more vote mobilizers in 2014 than in 2004, while the Congress had fewer. However, these mobilizers, while capable of increasing both turnout and vote share for their chosen party, display little party loyalty or partisanship. Instead, they are drawn to a winning candidate or party. Since it is ‘winnability’ that motivates mobilizers, their support for a party is shallow and, potentially, fleeting. We conclude by claiming that the BJP’s victory is more fragile than many assume.