The unconscious consumer: Effects of environment on consumer behavior
The unconscious consumer: Effects of environment on consumer behavior
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DOI：
10.1207/s15327663jcp1503_3
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发表时间：
2005-01-01
影响因子：
4.8
通讯作者：
Wigboldus, DHJ
中科院分区：
文献类型：
--
作者：
Dijksterhuis, A;Smith, PK;Wigboldus, DHJ
在这篇文章中，我们认为，消费者的行为往往受到微妙的环境线索的强烈影响。以杂货店购物为例（如果你愿意，也可以称之为“主旋律”），我们首先认为，基于有意识信息处理的消费者选择的传统观点留下了许多有待解释的差异。相反，我们认为许多选择是无意识的，并受到环境的强烈影响。我们的论点是基于对感知-行为联系和自动目标追求的研究。
In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a "leitmotif," if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception-behavior link and on automatic goal pursuit.