When impulses take over:: Moderated predictive validity of explicit and implicit attitude measures in predicting food choice and consumption behaviour

When impulses take over:: Moderated predictive validity of explicit and implicit attitude measures in predicting food choice and consumption behaviour
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DOI:
10.1348/014466607x241540
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发表时间:
2008-09-01
影响因子:
5.4
通讯作者:
Waenke, Michaela
Waenke, Michaela
中科院分区:
心理学2区
文献类型:
--
作者:
Friese, Malte;Hofmann, Wilhelm;Waenke, Michaela

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社会心理学的最新理论表明,明确测量的态度对于预测故意的、受控的行为特别有价值。相比之下,隐式测量的态度被认为对于预测不受控制、更冲动的行为更为重要。然而,这两种措施的差异预测有效性的确凿证据却很少。我们假设不同控制资源的限制会导致功能相同的效果。在研究 1 中,认知能力调节了选择任务中显性和隐性态度测量的预测有效性。自律资源导致了相似的饮食模式(研究 2)和饮酒行为(研究 3)。除了隐性和显性态度测量的预测有效性之外,在研究 3 中,我们更仔细地研究了显性测量态度和一般约束标准的相对贡献,这两种不同但互补的依赖于控制资源的结构。
Recent theories in social psychology suggest that explicitly measured attitudes are particularly valuable for the prediction of deliberate, controlled behaviour. In contrast, implicitly measured attitudes are assumed to be more important for the prediction of less controlled, more impulsive behaviour. Yet, conclusive evidence for the differential predictive validity of both measures is scarce. We hypothesized that limitations of different control resources would lead to functionally equivalent effects. In Study 1, cognitive capacity moderated the predictive validity of both explicit and implicit attitude measures in a choice task. Self-regulatory resources led to similar patterns for eating (Study 2) and drinking behaviour (Study 3). In addition to the predictive validity of implicit and explicit attitude measures, in Study 3 we more closely investigated the relative contributions of explicitly measured attitudes and general restraint standards as two distinct, but complementing constructs that are dependent on control resources.