Influence of Different Positive Emotions on Persuasion Processing: a Functional Evolutionary Approach the Traditional Approach: Affect Valence and Cognition Recent Advances: Discrete Emotions and Cognition a New Approach: Functional Definitions of Discrete Positive Emotions Research Overview Study 1
Influence of Different Positive Emotions on Persuasion Processing: a Functional Evolutionary Approach the Traditional Approach: Affect Valence and Cognition Recent Advances: Discrete Emotions and Cognition a New Approach: Functional Definitions of Discrete Positive Emotions Research Overview Study 1
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通讯作者:
Vladas Griskevicius;M. Shiota;Samantha L. Neufeld;Knutson;Taylor;Kaufman;Peterson;Glover
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作者:
Vladas Griskevicius;M. Shiota;Samantha L. Neufeld;Knutson;Taylor;Kaufman;Peterson;Glover
Much research has found that positive affect facilitates increased reliance on heuristics in cognition. However, theories proposing distinct evolutionary fitness-enhancing functions for specific positive emotions also predict important differences among the consequences of different positive emotion states. Two experiments investigated how six positive emotions influenced the processing of persuasive messages. Using different methods to induce emotions and assess processing, we showed that the positive emotions of anticipatory enthusiasm, amusement, and attachment love tended to facilitate greater acceptance of weak persuasive messages (consistent with previous research), whereas the positive emotions of awe and nurturant love reduced persuasion by weak messages. In addition, a series of mediation analyses suggested that the effects distinguishing different positive emotions from a neutral control condition were best accounted for by different mediators rather than by one common mediator. These findings build upon approaches that link affective valence to certain types of processing, documenting emotion-specific effects on cognition that are consistent with functional evolutionary accounts of discrete positive emotions. Imagine that you are watching a pleasant TV program. The program may be a travel show featuring awe-inspiring natural wonders or an animal program about a litter of puppies; it may be a sitcom that makes you laugh or an exciting sporting event. At some point during the program, you are likely to encounter a commercial message intended to persuade you. Given that any of these programs will elicit positive feelings, are you likely to process the persuasive message more carefully or more carelessly than if you felt no emotion at all? The answer to this question might initially appear simple: Much research already finds that positive affect leads people to process messages in a more heuristic or careless manner (e. In the present research, we demonstrate the complexity layered upon this general effect and address some of the mechanisms behind this complexity. Whereas traditional approaches have examined the influence of affective valence on cognition, our approach emphasizes differences among the likely evolutionary, fitness-enhancing functions of discrete emotions of the same va-lence and suggests that emotions of the same valence can have 2000). However, the question of how specific positive emotions might influence cognition has received far less attention (for notable exceptions, see Bartlett & DeSteno, 2006, and Tiedens & Linton, 2001). The current research aims to redress this imbalance by investigating systematically the effects of six positive emotions on the processing of persuasive messages, as well as …