Competitive strategies of differentiation and cost minimization
Competitive strategies of differentiation and cost minimization
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差异化和成本最小化的竞争策略
DOI：
10.26425/2309-3633-2019-3-75-83
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发表时间：
2019
期刊：
影响因子：
--
通讯作者：
O. Mikhailov
中科院分区：
文献类型：
--
作者：
O. Mikhailov
差异化和成本最小化的战略是以广泛的行业/分支机构的竞争优势为导向的，这使得公司能够有效地超越行业平均指标。运用这两种策略，可以使主客体在竞争中产生协同效应。这些战略可以相互加强，促进公司的竞争优势。成本最小化和差异化战略可以共存和竞争。成本领先战略的重点是通过降低成本低于所有竞争对手的类比来获得优势。在国际竞争中，单一的成本最小化是不够的，需要对产品和服务差异化的复合问题进行复杂的、创造性的决策，产品差异化是企业通过提高其产品/服务相对于其他产品/服务的感知价值来获得竞争优势的一种经营战略;记录客户的不满意询问。特别是鲜明的特点，属性，产品或服务的属性可以是一个或多个主要的东西，他们真的很重要，更有用和有价值的买家。差异化可以在产品推出的时机、产品定制、产品与服务的最佳结合或同时结合这些优势的基础上创造。产品差异化最终是企业内个人和群体创造力的体现。它不仅受到特定行业中存在的或能够创造的机会的限制，而且还受到企业创造性地探索利用这些机会的方式的意愿和能力的限制。消费者愿意支付更多的费用表明，存在产品差异化的重要感知基础。这些战略的成功实施可以增加消费者对产品/服务更大价值的感觉/看法，并有助于扩大其出口，加强公司在全球经济中的竞争力。理想的战略制定过程是围绕高质量的战略和实施战略的最佳方式，实现员工和消费者的高度承诺。
The strategies of differentiation and cost minimization are oriented on reception of competitive advances in the broad range of industries/branches, that allows companies to achieve effective exceed in the industry-average indicators. Using the both strategies can bring the synergetic effect in competition of the subjects and objects. These strategies can reinforce each other and the competitive advances of the company. Strategies of cost minimization and differentiation can coexist and compete. Cost leadership strategy focuses on getting advantages by reducing cost below analogies of all competitors. It is unsufficient the single of cost minimization in the international competing, it is necessary the complex and creative decision of the compound problems, associated with differentiation of products and services.Product differentiation is a business strategy, whereby firms attempt to gain a competitive advantage by increasing the perceived value of their products/services relative to perceived value the other products/services firms; with recording dissatisfied inquiring the customers. Especially distinctive characteristics, properties, attributes of products or services can be one or more-the main thing that they were really important, more useful and valuable for buyers. The differentiation can create on the basis the timing of product introduction, product customization, the best joining the product and services or simultaneously combination of these advantages. Product differentiation is ultimately an expression of the creativity of individuals and groups within the firm. It is limited not only by opportunities, than exist, or than can be created, in particular industry, but by the willingness and ability of firms to creatively explore ways to take advantage of those opportunities.The willingness of consumers to pay more suggests, that important perceptual bases of product differentiation exist. Successful implementation of these strategies can increase consumer sensations/perceptions of the greater value of products/ services and contribute to the expansion of their exports and strengthen the competitiveness of the company in the global economy. The ideal strategy-building process is to achieve a high level of commitment of employees and consumers around a high-quality strategy and the best ways to implement it.