Consumer acceptance of voice-activated smart home devices for product information seeking and online ordering
Consumer acceptance of voice-activated smart home devices for product information seeking and online ordering
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DOI：
10.1016/j.chb.2021.106714
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发表时间：
2021-02-09
影响因子：
9.9
通讯作者：
MacSween, Sara
中科院分区：
文献类型：
--
作者：
Canziani, Bonnie;MacSween, Sara
本文探讨了亚马逊Alexa和谷歌home等声控智能家居设备（SHDs）如何影响消费者？零售信息查找和订购行为。在技术接受模型（TAM）的扩展中，研究了设备效用和语音享乐感知的影响。作者通过增加征求意见行为的具体驱动因素来更好地理解消费者，从而增强了现有的技术接受理论原则。对在线零售活动的设备效用的看法。性别和年龄都会影响消费者使用SHDs在线订购产品的意愿。为未来消费者与SHDs互动的研究提供了理论基础。
This paper explores how voice-activated smart home devices (SHDs) like Amazon Alexa and Google Home influence consumers? retail information seeking and ordering behaviors. The impacts of device utility and hedonic perceptions of voice are examined in an extension of the Technology Acceptance Model (TAM). The authors augment existing principles of technology acceptance theories by adding specific drivers of opinion-seeking behavior to better comprehend consumers? perceptions of device utility for online retail activity. Both gender and generation were found to influence consumer intentions to use SHDs for online ordering of products. A rationale for future research on consumer interaction with SHDs is offered.