Improving web survey efficiency: the impact of an extra reminder and reminder content on web survey response
Improving web survey efficiency: the impact of an extra reminder and reminder content on web survey response
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DOI：
10.1080/13645579.2016.1185255
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发表时间：
2017-01-01
影响因子：
3.3
通讯作者：
Van Mol, Christof
中科院分区：
文献类型：
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作者：
Van Mol, Christof
随着进行网络调查的可能性越来越大，研究人员越来越多地使用此类调查来招募学生样本，用于各种社会科学学科的研究目的。与此同时，高等教育学生经常被要求在线完成课程和教师评估，并参与同学的小规模研究项目，这可能会导致全球学生群体的调查疲劳。过度调查最常见的影响之一是总体答复率下降。这种情况对网络调查结果的普遍性和外部有效性有重大影响。然而，可靠数据的收集对于研究人员以及教育从业者和管理者来说至关重要，并且应该制定策略以实现可接受的响应率。本文报告了比利时安特卫普大学进行的一项方法学实验（N=15,651），其中探讨了改善调查响应的可能策略。我特别关注额外提醒以及具体提醒内容对回复率的影响。结果表明，额外的提醒可以有效提高回复率，但不能使样本多样化。
With the growing possibilities for conducting web surveys, researchers increasingly use such surveys to recruit student samples for research purposes in a wide array of social science disciplines. Simultaneously, higher education students are recurrently asked to complete course and teacher evaluations online and to participate in small-scale research projects of fellow students, potentially leading to survey fatigue among student populations across the globe. One of the most frequently reported effects of over-surveying is a decrease in overall response rates. This situation has significant impacts on the generalizability and external validity of findings based on web surveys. The collection of reliable data is, nevertheless, crucial for researchers as well as educational practitioners and administrators, and strategies should be developed for achieving acceptable response rates. This paper reports on a methodological experiment (N=15,651) conducted at the University of Antwerp, Belgium, in which possible strategies to improve survey response are explored. I specifically focus on the impact of an extra reminder as well as specific reminder contents on response rates. The results reveal that extra reminders are effective for increasing response rates, but not for diversifying the sample.