Getting the Word Out: New Approaches for Disseminating Public Health Science
Getting the Word Out: New Approaches for Disseminating Public Health Science
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DOI：
10.1097/phh.0000000000000673
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发表时间：
2018-03-01
影响因子：
3.3
通讯作者：
Tabak, Rachel G.
中科院分区：
文献类型：
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作者：
Brownson, Ross C.;Eyler, Amy A.;Tabak, Rachel G.
公共卫生知识的发现和实践应用与政策制定之间存在差距，部分原因是传播不力。本文描述了（1）相关学科（如通信，农业，社会营销，政治学）的传播相关的经验教训，（2）研究人员的当前实践，（3）关键受众特征，（4）可用的传播工具，（5）影响措施。传播工作需要考虑到信息、来源、受众和渠道。通过新闻媒体、社交媒体、问题或政策简报、一对一会议以及讲习班和研讨会，可以更有效地接触从业人员和决策者。许多上游和中游影响指标包括公众看法或意识的变化、更多地使用循证干预措施以及政策变化。通过采用本文概述的想法，科学发现更有可能应用于公共卫生机构和决策机构。
The gap between discovery of public health knowledge and application in practice settings and policy development is due in part to ineffective dissemination. This article describes (1) lessons related to dissemination from related disciplines (eg, communication, agriculture, social marketing, political science), (2) current practices among researchers, (3) key audience characteristics, (4) available tools for dissemination, and (5) measures of impact. Dissemination efforts need to take into account the message, source, audience, and channel. Practitioners and policy makers can be more effectively reached via news media, social media, issue or policy briefs, one-on-one meetings, and workshops and seminars. Numerous upstream and midstream indicators of impact include changes in public perception or awareness, greater use of evidence-based interventions, and changes in policy. By employing ideas outlined in this article, scientific discoveries are more likely to be applied in public health agencies and policy-making bodies.