Effects of mood on high elaboration attitude change: The mediating role of likelihood judgments
Effects of mood on high elaboration attitude change: The mediating role of likelihood judgments
复制标题
情绪对高精细态度变化的影响：可能性判断的中介作用
DOI：
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发表时间：
1994
期刊：
影响因子：
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通讯作者：
David J. Klein
中科院分区：
文献类型：
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作者：
D. Wegener;R. Petty;David J. Klein
两个实验考察了在高精加工条件下，积极和消极情绪状态产生态度变化的过程。我们假设，在高精细化条件下，情绪会通过影响信息论证中呈现的结果的感知发生可能性来影响态度。在实验一中，论证采用积极的框架，对于高度需要认知的被试(NC)，积极的情绪导致更大的感知结果的可能性，并且比消极的情绪导致更有利的态度。在实验2中，对高NC被试进行了正面或负面的论证框架，并在态度判断和可能性判断上实现了情绪×框架交互作用。也就是说，与消极情绪相比，积极情绪导致的积极结果的感知可能性略高，但负面结果的可能性较低。因此，在两个实验中，当信息以积极的方式呈现时，积极的情绪倾向于比消极的情绪导致更多的说服力，而当信息以负面的方式呈现时，倾向于导致更少的说服力。路径分析支持可能性判断在情绪对高NC个体态度的影响中起中介作用的预测。
Two experiments examined the processes by which positive and negative mood states produce attitude change under high elaboration conditions. We hypothesized that under high elaboration conditions, mood would influence attitudes by affecting the perceived likelihood of occurrence for consequences presented in message arguments. In Experiment I, arguments were framed positively, and positive mood led to greater perceived likelihood of the consequences and more favourable attitudes than negative mood for subjects high in need for cognition (NC). In Experiment 2, arguments were framed either positively or negatively, and a mood × frame interaction was obtained on attitude and likelihood judgments for high-NC subjects. That is, positive mood led to marginally greater perceived likelihood of positive consequences but to lower likelihood of negative consequences as compared to negative mood. As a result, positive mood tended to lead to more persuasion than negative mood when the message was framed positively, but to less persuasion when the message was framed negatively In both experiments, path analyses supported the prediction that likelihood judgments mediated the impact of mood on attitudes for high-NC individuals.
影响因子：
7.6
作者：
MEYEROWITZ, BE;CHAIKEN, S
通讯作者：
CHAIKEN, S