RISK AND SAFETY PERCEPTION OF SECURITY BRAND LOGOS APPLIED ON DISSUASIVE SIGNS
RISK AND SAFETY PERCEPTION OF SECURITY BRAND LOGOS APPLIED ON DISSUASIVE SIGNS
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劝阻标志上应用的安全品牌徽标的风险和安全认知
DOI：
10.11247/jsd.3.1_1_37
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发表时间：
2019
期刊：
影响因子：
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通讯作者：
Makoto Watanabe
中科院分区：
文献类型：
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作者：
Hisa Martinez Mini;Juan Carlos Chacon;Shinichi Koyama;Algirdas Paskevicius;Kenta Ono;Makoto Watanabe
劝阻标志是一种预防性干预措施，其目的是劝阻可能的犯罪者实施犯罪行为，通常与使用安全摄像头或警报器等安全系统有关。这些类型的干预措施主要用于阻止诸如入室抢劫或入室盗窃等针对财产的犯罪。在这项初步研究中，将对与私人保安公司有关的劝阻标志进行评级，以分析一组墨西哥和日本参与者的品牌认知度的影响。通过两个实验来确定品牌标识对信任、安全和风险感知的影响。实验结果显示，两组人（墨西哥人和日本人）都认为已知的品牌比未知的品牌更安全，更值得信任，并且认为与未识别的品牌相比，带有公认安全品牌的劝阻标志被认为风险更大。然而，与日本组相比，墨西哥参与者表现出较低的信任和风险水平；这一发现可能与墨西哥社会对当局缺乏信任有关。
Dissuasive signs are preventive interventions that have the objective of dissuading a possible offender from committing a criminal act and are usually related to the use of security systems like security cameras or alarms. These types of interventions are mainly used to deter crimes against property like house robberies or burglaries. For this preliminary study, dissuasive signs related to private security companies will be rated in order to analyze the influence of brand recognition in a group of Mexican and Japanese participants. Two experiments were applied to determine the influence of brand logos on trust, safety, and risk perception. The results of the experiments revealed that both groups (Mexican and Japanese) agreed that already known brands were considered safer and trustful than the unknown ones and agreed that dissuasive signs with recognized security brands are perceived as riskier compared with the signs with unrecognized brands. However, Mexican participants showed a lower level of trust and risk compared to the Japanese group; this finding can be related to the lack of trust in authorities in Mexican society.