A perspective on regional and global strategies of multinational enterprises
A perspective on regional and global strategies of multinational enterprises
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DOI：
10.1057/palgrave.jibs.8400073
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发表时间：
2004-01-01
影响因子：
11.6
通讯作者：
Verbeke, A
中科院分区：
文献类型：
--
作者：
Rugman, AM;Verbeke, A
跨国企业是全球化的主要推动力，因为它们促进了各国市场之间经济上的相互依存。评估这些跨国公司本身是否全球化的最终检验标准是它们在地球仪市场的实际渗透水平，特别是在北美自由贸易协定、欧盟和亚洲这一广泛的“三位一体”市场。然而，关于500家最大跨国公司活动的数据显示，在全球范围内取得成功的很少。在380家有地理销售数据的公司中，有320家公司的总销售额平均有80.3%是在他们的家乡地区。这意味着，就市场覆盖的广度和深度而言，世界上许多最大的公司不是全球性的，而是区域性的。因此，全球化，就三位一体的销售的均衡地理分布而言，反映了开展国际业务的一种特殊的、相当不寻常的结果（113）。销售的区域集中对主流113研究的各个方面，以及对跨国公司最佳战略和治理结构设计的更广泛的管理辩论，都有重要的影响。国际商业研究杂志。
Multinational enterprises (MNEs) are the key drivers of globalization, as they foster increased economic interdependence among national markets. The ultimate test to assess whether these MNEs are global themselves is their actual penetration level of markets across the globe, especially in the broad 'triad' markets of NAFTA, the European Union and Asia. Yet, data on the activities of the 500 largest MNEs reveal that very few are successful globally. For 320 of the 380 firms for which geographic sales data are available, an average of 80.3% of total sales are in their home region of the triad. This means that many of the world's largest firms are not global but regionally based, in terms of breadth and depth of market coverage. Globalization, in terms of a balanced geographic distribution of sales across the triad, thus reflects a special, and rather unusual, outcome of doing international business (113). The regional concentration of sales has important implications for various strands of mainstream 113 research, as well as for the broader managerial debate on the design of optimal strategies and governance structures for MNEs. journal of International Business Studies.