Postponement, Speculation and the Structure of Distribution Channels
Postponement, Speculation and the Structure of Distribution Channels
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DOI：
10.1177/002224376500200103
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发表时间：
1965-02
影响因子：
6.1
通讯作者：
L. P. Bucklin
中科院分区：
文献类型：
--
作者：
L. P. Bucklin
虽然市场营销的研究长期以来一直关注时间、空间和占有效用的创造，但该领域的许多文献都涉及所有权问题。特别是涉及空间和时间的问题，几乎没有触及。例如，时间对于分销渠道结构特征的作用才刚刚开始被描绘出来。本文的目的是推导出一个原则，描述时间因素对分销系统的影响。
➤While the study of marketing has long been concerned with the creation of time, space, and possession utilities, much of the literature of the field has dealt with the problems of ownership. Issues involving space and time, in particular, have been scarcely touched. The role of time with respect to the character of the structure of distribution channels, for example, has just begun to be charted. The purpose of this article is to derive a principle describing the effect of temporal factors upon distribution systems.