Transforming U.S. Anime in the 1980s: Localization and Longevity

Transforming U.S. Anime in the 1980s: Localization and Longevity
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20 世纪 80 年代美国动漫的变革:本地化和长寿

DOI:
10.4324/9781315703152
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发表时间:
2010
期刊:
Mechademia
影响因子:
--
通讯作者:
Brian Ruh
Brian Ruh
中科院分区:
--
文献类型:
--
作者:
Brian Ruh

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20 世纪 60 年代初,动画中一些明显的外国元素(例如银幕上的日本文字以及对银幕上的暴力更加宽松的态度​​)与其更容易被驯化的角色和情节之间存在着紧张关系。美国制片人通常能够通过选择性剪辑和配音技术有效地掩盖这种进口动画的起源。不过,一般来说,通过此类本地化工作生成的程序通常非常接近日语源材料。从 20 世纪 70 年代末开始,美国电视制作人不仅改编动画在美国播出,还开始改变节目内容,制作几乎完全是美国创作的节目。此类节目将源动画作为一种原材料,并完全重写故事,使其成为独特的东西,以呈现给美国观众以及世界各地的电视观众。 (美国许可方经常获得此类节目的非亚洲版权,因此分发到美洲其他地区和欧洲的版本通常是美国改编版的重新配音版本,而不是日本原版的翻译版本。)一个节目可能具有以下关系:20 世纪 80 年代美国动画的变革:本地化和长寿
the early 1960s, there has been a tension between some of anime’s obviously foreign aspects (such as Japanese writing onscreen and a more relaxed attitude toward onscreen violence) and its more easily domesticated characters and plots. American producers were often able to effectively obscure the origins of this imported anime through techniques of selective editing and dubbing. Generally speaking, though, the programs generated through such localization efforts were often very close to the Japanese source material. Beginning in the late 1970s, American television producers not only adapted anime for U.S. broadcast but began changing the shows around to generate programs that were almost entirely American creations. Such shows took the source animation as a kind of raw material and completely rewrote the stories to make them something unique for presentation to American audiences as well as to television audiences around the world. (U.S. licensors often obtained the non-Asian rights to such shows, and as a consequence the versions distributed to the rest of the Americas and Europe were often redubbed versions of the American alterations rather than translated versions of the Japanese originals.) A program might have the relationships Transforming U.S. Anime in the 1980s: Localization and Longevity B r i a n r u h