Transforming U.S. Anime in the 1980s: Localization and Longevity
Transforming U.S. Anime in the 1980s: Localization and Longevity
复制标题
20 世纪 80 年代美国动漫的变革:本地化和长寿
DOI:
10.4324/9781315703152
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发表时间:
2010
期刊:
影响因子:
--
通讯作者:
Brian Ruh
中科院分区:
文献类型:
--
作者:
Brian Ruh
the early 1960s, there has been a tension between some of anime’s obviously foreign aspects (such as Japanese writing onscreen and a more relaxed attitude toward onscreen violence) and its more easily domesticated characters and plots. American producers were often able to effectively obscure the origins of this imported anime through techniques of selective editing and dubbing. Generally speaking, though, the programs generated through such localization efforts were often very close to the Japanese source material. Beginning in the late 1970s, American television producers not only adapted anime for U.S. broadcast but began changing the shows around to generate programs that were almost entirely American creations. Such shows took the source animation as a kind of raw material and completely rewrote the stories to make them something unique for presentation to American audiences as well as to television audiences around the world. (U.S. licensors often obtained the non-Asian rights to such shows, and as a consequence the versions distributed to the rest of the Americas and Europe were often redubbed versions of the American alterations rather than translated versions of the Japanese originals.) A program might have the relationships Transforming U.S. Anime in the 1980s: Localization and Longevity B r i a n r u h