Value to smokers of improved cessation products: Evidence from a willingness-to-pay survey
Value to smokers of improved cessation products: Evidence from a willingness-to-pay survey
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DOI：
10.1080/14622200410001727885
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发表时间：
2004-08-01
影响因子：
4.7
通讯作者：
Sindelar, JL
中科院分区：
文献类型：
--
作者：
Busch, SH;Falba, TA;Sindelar, JL
The present study demonstrated the use of willingness to pay to value hypothetical new smoking cessation products. Data came from a baseline survey of participants in a clinical trial of medications for smoking cessation (N=356) conducted in New Haven, Connecticut. We analyzed individual willingness to pay for a hypothetical tobacco cessation treatment that is (a) more effective than those currently available and then (b) more effective and attenuates the weight gain often associated with smoking cessation. A majority of the respondents (n=280; 84%) were witting to pay for the more effective treatment, and, of those, 175 (63%) were willing to pay more if the increased effectiveness was accompanied by attenuation of the weight gain associated with smoking cessation. The present study suggests the validity of using willingness-to-pay surveys in assessing the value of new smoking cessation products and products with multifaceted improvements. From these data, we calculated estimates of the value of a quit. For the population studied, this survey suggests a substantial market for more effective smoking cessation treatments.
