Do Consumers Evaluate Products by Adding or Averaging Attribute Information
Do Consumers Evaluate Products by Adding or Averaging Attribute Information
复制标题
消费者通过添加或平均属性信息来评价产品
DOI：
10.1086/208657
复制
发表时间：
1976
影响因子：
7.2
通讯作者：
J. Shanteau
中科院分区：
文献类型：
--
作者：
C. Troutman;J. Shanteau
两个实证研究报告中进行了测试之间的添加和平均组合规则的评价性判断。结果表明，属性信息通过平均化进行组合。假设添加的多属性模型与研究结果相矛盾，因此，对消费者的心理过程提供了不充分的描述。
Two empirical studies are reported in which tests are conducted between adding and averaging combination rules for evaluative judgments. The results indicate that attribute information combines by averaging. Multi-attribute models which assume adding are contradicted by the findings, and thus, provide an inadequate description of consumers' psychological processes.