Young Adults' Exposure to Alcohol- and Marijuana-Related Content on Twitter
Young Adults' Exposure to Alcohol- and Marijuana-Related Content on Twitter
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DOI：
10.15288/jsad.2016.77.349
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发表时间：
2016-03-01
影响因子：
3.4
通讯作者：
Moreno, Megan A.
中科院分区：
文献类型：
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作者：
Cabrera-Nguyen, E. Peter;Cavazos-Rehg, Patricia;Moreno, Megan A.
目的：Twitter是年轻人使用的最受欢迎的社交媒体平台之一，但与旧平台相比，它在药物使用研究中的利用率不足（例如，MySpace和Facebook）。我们迈出了第一步，分别研究了年轻人通过Twitter接触酒精和大麻相关内容与当前大量饮酒和当前大麻使用之间的关联。方法：2014年2月，我们使用一个以前用于健康行为和态度研究的在线调查系统，对587名（254名男性，333名女性）年龄在18岁至25岁之间的Twitter用户进行了在线调查。结果：当前重度间歇性饮酒与较高水平的前酒精含量暴露显著相关。同样，目前的大麻使用与更高水平的亲大麻内容接触显著相关。结论：我们的研究结果表明，关于年轻人通过Twitter接触到酒精和大麻相关内容的深入研究可能为在这个社交媒体平台上开发有效的预防信息提供基础，以对抗酒精和大麻信息。
Objective: Twitter is among the most popular social media platforms used by young adults, yet it has been underutilized in substance use research compared with older platforms (e.g., MySpace and Facebook). We took a first step toward studying the associations between exposure to pro alcohol- and marijuana-related content among young adults via Twitter and current heavy episodic drinking and current marijuana use, respectively. Method: We conducted an online survey of 587 (254 men, 333 women) Twitter users between ages 18 and 25 years in February 2014 using an online survey system that has been previously used in research on health behaviors and attitudes. Results: Current heavy episodic drinking was significantly associated with higher levels of exposure to pro-alcohol content. Similarly, current marijuana use was significantly associated with higher levels of exposure to pro-marijuana content. Conclusions: Our findings suggest that in-depth research regarding young adults' exposure to pro alcohol- and marijuana-related content via Twitter may provide a foundation for developing effective prevention messages on this social media platform to counter the pro alcohol and marijuana messages.