The effects of television food advertisement on children's food purchasing requests
The effects of television food advertisement on children's food purchasing requests
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DOI：
10.1111/j.1442-200x.2006.02180.x
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发表时间：
2006-04-01
影响因子：
1.4
通讯作者：
Arnas, YA
中科院分区：
文献类型：
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作者：
Arnas, YA
背景资料：儿童的饮食习惯和食物消费与肥胖、糖尿病、癌症、高血压和冠心病有直接关系。电视广告直接影响儿童的饮食习惯和他们的食物消费。本研究的目的是探讨电视广告和儿童的食品消费，而看电视和他们的愿望，购买商品，他们看到的电视广告。方法：在第一阶段的研究，内容分析的电视广告进行。在第二阶段的研究中，开发了一个问卷（检查表），以检查儿童的食物消费，而看电视和他们的购买要求，而在超市购物。它被给予347母亲谁有孩子年龄在3和8 years.Results：当研究的结果进行了检查，它发现，用于儿童节目的时间约为121分钟，在此期间的广告约为35分钟。共344的775个电视广告显示与食品有关。调查亦发现，大部分食品广告是关于糖果/朱古力、薯片、奶类及奶类产品，例如芝士、酸乳酪及早餐麦片。调查结果亦显示，89.6%的儿童在看电视时会进食或喝东西，而他们在看电视时进食最多的食物是水果、汽水、爆米花/坚果、蛋糕、薯片及糖果/朱古力。结果还显示，40.3%的儿童要求父母购买他们在电视广告上看到的商品，8.9%的儿童为了让父母购买该特定产品而与父母争吵和/或哭泣。结果发现，儿童对甜食的需求较强，如糖果、冰淇淋、饼干、蛋糕或汽水等。结论：电视广告中超过一半的食品富含脂肪和糖。孩子们在看电视和购物时都会要求父母购买他们在电视广告上看到的商品。电视广告尤其影响儿童的不健康食品消费。
Background: Children's eating habits and their food consumption have direct relations with obesity, diabetes, cancers, hypertension and coronary heart disease. Television advertisements directly affect children's eating habits and their food consumption. This study was conducted in order to examine television advertisements and children's food consumption while watching television and their desire to purchase goods that they see on television advertisements.Methods: In the first stage of the study, content analysis of the television advertisements was conducted. In the second stage of the study, a questionnaire (check list) was developed in order to examine children's food consumption while watching television and their purchasing requests while shopping in the supermarket. It was given to 347 mothers who have children aged between 3 and 8 years.Results: When the results of the study were examined it was found that the time devoted to children's programs was approximately 121 min and the advertisements during this period were approximately 35 min. A total of 344 of the 775 television advertisements shown were related to food. It was also found that most of the food advertisements were about candy/chocolate, chips, milk and milk products such as cheese, yoghurt, and breakfast cereals. The results also revealed that 89.6% of the children either drank or ate something while watching television and the food they consumed most while watching television were fruits, soft drinks, popcorn/nuts, cake, chips and candy/chocolate. The results also revealed that 40.3% of the children asked their parents to purchase the goods that they saw on the television advertisements and that 8.9% of them argued with their parents and/or cried in order for their parents to buy that particular product. It was found that the children tended to request more sweetened products such as candy, ice-cream, biscuit, cake or soft drinks.Conclusion: More than half of the food presented in television advertisements were rich in fat and sugar. Children ask their parents to buy the goods they see on television advertisements both while watching television and while shopping. Television advertisements especially affect young children's unhealthy food consumption.