Affective Font Selection: The Hybrid of Japanese and Latin Typefaces
Affective Font Selection: The Hybrid of Japanese and Latin Typefaces
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情感字体选择：日语和拉丁字体的混合体
DOI：
10.5057/ijae.ijae-d-17-00008
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发表时间：
2017
影响因子：
0.3
通讯作者：
Kengo Omura
中科院分区：
文献类型：
--
作者：
Qianru Qiu;Shu Watanabe;Kengo Omura
字体是平面设计和多语言使用中无处不在的组成部分。对于不同语言系统的人来说，它越来越成为设计工作的共同需求。在本文中，我们提出了一种情感字体选择方法来探索不同语言并置。目标是日语和英语字体。首先，对所选字体进行评价实验，获得情感数据；其次，通过层次聚类分析，将这些字体划分为具有相似情感倾向的几个聚类。第三，运用量化理论i型分析字型集群与印象之间的关系，提出在字型集群中选择与某一特定印象关系最密切的拉丁文和日文字体进行组合。验证了在日文字体包中，将拉丁字与日文字组合使用比使用具有相似形状特征的原始拉丁字母设计效果更好。
: Typeface is a ubiquitous component in graphic design and multilingualism. It has increasingly become a common need in design works for people in different language systems. In this paper, we propose an affective font selection approach for exploring the juxtaposition of different languages. Japanese and English fonts are the targets. First, some evaluation experiments are conducted to gain the affective data for selected fonts. Second, these fonts are classified into several clusters proposed with similar affective propensity by hierarchical cluster analysis. Third, we analyze the relationships between type clusters and impressions by quantification theory type I. We propose to select and combine Latin and Japanese fonts in the clusters which have the closest relations with a specified impression. It is verified that the combination of Latin and Japanese type clusters could have a better effect than using original Latin letters designed with similar shape features in Japanese font packages.