Predictors of the Survival of Innovations

Predictors of the Survival of Innovations
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DOI:
10.1111/j.0737-6782.2005.00129.x
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发表时间:
2005-07
影响因子:
10.5
通讯作者:
T. Åstebro;J. Michela
T. Åstebro;J. Michela
中科院分区:
管理学1区
文献类型:
--
作者:
T. Åstebro;J. Michela

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一项创新在市场上的生存时间对其预期经济回报有很大影响。然而,关于这个主题的研究很少。我们发现,市场上引入的创新的生存取决于预期的稳定需求、盈利所需的价格、竞争程度(边际竞争)和技术产品成熟度。
The length of survival of an innovation introduced in the marketplace strongly affects its expected economic returns. Research on this topic is however sparse. We find that the survival of innovations introduced in the marketplace depends on anticipated stable demand, price required for profitability, the degree of competition (marginally), and technical product maturity.