Predictors of the Survival of Innovations
Predictors of the Survival of Innovations
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DOI:
10.1111/j.0737-6782.2005.00129.x
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发表时间:
2005-07
影响因子:
10.5
通讯作者:
T. Åstebro;J. Michela
中科院分区:
文献类型:
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作者:
T. Åstebro;J. Michela
The length of survival of an innovation introduced in the marketplace strongly affects its expected economic returns. Research on this topic is however sparse. We find that the survival of innovations introduced in the marketplace depends on anticipated stable demand, price required for profitability, the degree of competition (marginally), and technical product maturity.