Design and the creation of meaningful consumption practices in access-based consumption

Design and the creation of meaningful consumption practices in access-based consumption
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DOI:
10.1080/0267257x.2016.1229688
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发表时间:
2017-03-01
影响因子:
4.4
通讯作者:
Gruen, Adele
Gruen, Adele
中科院分区:
管理学3区
文献类型:
--
作者:
Gruen, Adele

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在日益增长的接入经济中,传统上拥有的产品现在可以访问,共享,租赁或交换。最近的一项研究表明,基于访问的消费,当消费者支付费用获得产品或服务,威胁到消费者和对象之间的关系。具体而言,获取阻止消费者制定占用的做法,并从这种消费中获得除效用之外的任何东西。为了解决这个问题,本研究借鉴了设计学科和实践理论,以研究用户如何形成与他们使用的对象的关系。通过改变消费者的行为,设计可能是恢复用户和访问对象之间关系的关键。这篇文章着眼于巴黎的汽车共享系统,以了解设计在恢复这种关系中的作用。
Within the rising access economy, products that were traditionally owned are now accessed, shared, rented or swapped. A recent research has shown that access-based consumption, when consumers pay a fee to have access to a product or service, threatens the relationship between consumers and objects. Specifically, access prevents consumers from enacting practices of appropriation and from gaining anything other than utility from this type of consumption. To address this issue, this research draws on the discipline of design and the theory of practice to examine how users form relationships with objects they use. Design, by changing consumer practices, could be the key in restoring the relationship between users and accessed objects. This article looks at a Parisian car sharing system to understand the role of design in restoring this relationship.