Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online
Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online
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环境友好型商店：开发实时工具以支持在线购买环保食品
DOI：
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发表时间：
2021
期刊：
影响因子：
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通讯作者：
Claire H Mccallum
中科院分区：
文献类型：
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作者：
Gözel Shakeri;Claire H Mccallum
全球温室气体排放量的三分之一可归因于食品部门，但饮食变化可以将其减少49%。许多人打算选择环保食品，但在购买时却没有做到这一点。教育消费者在购物期间的选择对环境的影响可能是应对气候变化的有力方法。本文介绍了理论和证据为基础的发展环境：第一个生态友好的电子商务杂货工具，为真实的购物者。我们分享了我们如何使用行为改变轮（BCW）和多学科证据来最大限度地提高Envirofy的可能有效性。最后，我们讨论了HCI社区如何帮助开发和评估实时工具，以缩小意图-行为差距，并最终减少温室气体排放。
A third of global greenhouse gas (GHG) emissions are attributable to the food sector, however dietary change could reduce this by 49%. Many people intend to make eco-friendly food choices, but fail to do so at the point-of-purchase. Educating consumers on the environmental impact of their choices during their shop may be a powerful approach to tackling climate change. This paper presents the theory- and evidence-based development of Envirofy: the first eco-friendly e-commerce grocery tool for real shoppers. We share how we used the Behaviour Change Wheel (BCW) and multidisciplinary evidence to maximise the likely effectiveness of Envirofy. We conclude with a discussion of how the HCI community can help to develop and evaluate real-time tools to close intention-behaviour gaps and ultimately reduce GHG emissions.