Smokers respond to anti-tobacco mass media campaigns in NSW by calling the Quitline.
Smokers respond to anti-tobacco mass media campaigns in NSW by calling the Quitline.
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DOI：
10.1071/nb07098
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发表时间：
2008-03-01
期刊：
影响因子：
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通讯作者：
Bishop, James F
中科院分区：
文献类型：
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作者：
Cotter, Trish;Perez, Donna A;Bishop, James F
目的：新南威尔士州反烟草媒体运动的目的之一是增加致电Quitline寻求帮助戒烟的吸烟者数量。方法：调查电视广告权重(目标收视率点：TARP)与致电Quitline的数量之间的关系。结果：每周Quitline电话与TARP之间存在较高的相关性。结论：推广Quitline号码的反烟草大众媒体活动广告鼓励吸烟者寻求帮助戒烟。
OBJECTIVE: One aim of the anti-tobacco mass media campaigns in NSW is to increase the numbers of smokers calling the Quitline to seek assistance to quit.METHODS: Investigation of the relationship between the weight of television advertising (Target Audience Rating Points: TARPs) and number of calls to the Quitline.RESULTS: There is a high correlation between weekly Quitline calls and TARPs.CONCLUSIONS: Anti-tobacco mass media campaign advertising that promotes the Quitline number encourages smokers to seek assistance to quit.