Economies of Scale in the Media Industry
Economies of Scale in the Media Industry
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媒体行业的规模经济
DOI：
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发表时间：
2002
期刊：
影响因子：
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通讯作者：
Jerome Perani
中科院分区：
文献类型：
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作者：
M. Bourreau;M. Gensollen;Jerome Perani
经济学文献认为，在媒体行业，生产的特点是固定成本高和规模经济。然而，经验证据似乎与这一想法不符，因为通常观众众多的节目和电影的制作成本也很高。在这篇文章中，我们提出了一个程序生产成本函数，调和的理论，在内容生产的高固定成本与经验证据。为此，我们开发了一个付费电视节目成本函数的经验估计，并提出了一些想法来解释为什么生产成本是一个目标受众的递增函数。JEL代码：L 82; L15。
The economic literature considers that in the media industry production is characterized by high fixed costs and economies of scale. However, empirical evidence seems to belie that idea, for very often the programs and films with large audiences also have high production costs. In this article we propose a program production cost function that reconciles the theory of high fixed costs in content production with empirical evidence. To that end, we develop an empirical estimation of the program cost function in pay-television, and put forward some ideas to explain why production cost is an increasing function of the targeted audience. JEL Codes: L82; L15.