Auditor Market Share, Product Differentiation and Audit Fees

Auditor Market Share, Product Differentiation and Audit Fees
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审计师市场份额、产品差异化和审计费用

DOI:
10.1080/00014788.1996.9729521
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发表时间:
1996
影响因子:
1.7
通讯作者:
D. S. Lee
D. S. Lee
中科院分区:
管理学4区
文献类型:
--
作者:
D. S. Lee

文献摘要

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摘要本研究探讨审计师市场占有率与产品差异化对审计收费之影响。以前的研究将八大(本研究中的六大)收取的价格溢价归因于八大产品的差异化。然而,这种价格溢价可能部分归因于垄断定价。在本研究中,香港审计市场提供了一个独特的环境,在这个环境中,非六大本地审计师的市场份额与第三和第四大六大公司的市场份额相当。这使得通过匹配来控制市场份额的影响是可行的。此外,六大会计师事务所在香港的市场份额差距很大,因此可以测试市场力量对审计费用的影响。研究结果表明,与以往的研究一致,在小审计对象市场上,六大审计事务所收取的审计费用高于非六大事务所,而不是大审计对象市场。这表明,与其他审计市场类似的经济力量也在...
Abstract This study examines the effects of auditor market share and product differentiation on audit fees. Previous studies have attributed the price premium charged by the Big Eight (the Big Six in the present study) to Big Eight product differentiation. However, such a price premium could be partly due to monopoly pricing. In the present study, the Hong Kong audit market provides a unique setting in which a non-Big Six local auditor has a market share comparable to those of the third and fourth largest Big Six firms. This makes it feasible to control for the effects of market share via matching. Also, the wide disparity among the Big Six firms ‘market shares in Hong Kong makes it feasible to test for the effects of market power on audit fees. The results show that, consistent with prior studies, the Big Six audit firms charge higher audit fees than non-Big Six firms in the small auditee, but not the big auditee, market. This suggests that similar economic forces to those other audit markets are also at...