Auditor Market Share, Product Differentiation and Audit Fees
Auditor Market Share, Product Differentiation and Audit Fees
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审计师市场份额、产品差异化和审计费用
DOI:
10.1080/00014788.1996.9729521
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发表时间:
1996
影响因子:
1.7
通讯作者:
D. S. Lee
中科院分区:
文献类型:
--
作者:
D. S. Lee
Abstract This study examines the effects of auditor market share and product differentiation on audit fees. Previous studies have attributed the price premium charged by the Big Eight (the Big Six in the present study) to Big Eight product differentiation. However, such a price premium could be partly due to monopoly pricing. In the present study, the Hong Kong audit market provides a unique setting in which a non-Big Six local auditor has a market share comparable to those of the third and fourth largest Big Six firms. This makes it feasible to control for the effects of market share via matching. Also, the wide disparity among the Big Six firms ‘market shares in Hong Kong makes it feasible to test for the effects of market power on audit fees. The results show that, consistent with prior studies, the Big Six audit firms charge higher audit fees than non-Big Six firms in the small auditee, but not the big auditee, market. This suggests that similar economic forces to those other audit markets are also at...