Reverse logistics pricing strategy for a green supply chain: A view of customers' environmental awareness
Reverse logistics pricing strategy for a green supply chain: A view of customers' environmental awareness
复制标题
绿色供应链逆向物流定价策略：基于客户环境意识的视角
DOI：
10.1016/j.ijpe.2018.08.031
复制
发表时间：
2019-11-01
影响因子：
12
通讯作者：
Demirbag, Mehmet
中科院分区：
文献类型：
--
作者：
Chen, Daqiang;Ignatius, Joshua;Demirbag, Mehmet
逆向物流战略的有效性取决于与材料和产品再利用相关的活动的成功执行。逆向物流中的绿色供应链（GSC）旨在最大限度地减少垃圾填埋场的副产品。本文考虑零售商负责回收和制造商负责再制造。顾客环境意识可操作为顾客口碑效应。我们针对具有不同定价策略的两种不同场景构建了三个博弈论模型，即基于斯塔克伯格均衡和纳什均衡的非合作定价场景以及合作博弈模型中的联合定价场景。本文认为利益相关者最好合作做出他们的定价和制造决策。
The effectiveness of a reverse logistics strategy is contingent upon the successful execution of activities related to materials and product reuse. Green supply chain (GSC) in reverse logistics aims to minimize byproducts from ending up in landfills. This paper considers a retailer responsible for recycling and a manufacturer responsible for remanufacturing. Customer environmental awareness (CEA) is operationalized as customer word-of-mouth effect. We form three game theoretic models for two different scenarios with different pricing strategies, i.e. a non-cooperative pricing scenario based on Stackelberg equilibrium and Nash equilibrium, and a joint pricing scenario within a cooperative game model. The paper suggests that stakeholders are better off making their pricing and manufacturing decision in cooperation.