Differences in Consumer Loyalty andWillingness to Pay for Service Attributes Across Digital Channels : A Studyof the Japanese Digital Content Market
Differences in Consumer Loyalty andWillingness to Pay for Service Attributes Across Digital Channels : A Studyof the Japanese Digital Content Market
复制标题
消费者忠诚度和跨数字渠道的服务属性付费意愿的差异:日本数字内容市场研究
作者:
Sugai;Philip and Kim;Donhun